Superfly is an experiential marketing company that helps brands connect culture & live entertainment. As the graphic design intern at Superfly during the summer of 2018, Pilar worked on producing content for the company’s upcoming music festivals: Outside Lands in San Francisco, CA and Grandoozy in Denver, CA. For Outside Lands, Pilar created original gifs that went live on Instagram and Snapchat. Many people used the gifs prior to and throughout the festival weekend on their Instagram & Snapchat stories. People can access these gifs by searching “Outside Lands” in the gif section of Instagram or Snapchat. Pilar drew inspiration from the artists who performed at the Festival and from San Francisco itself.
Pilar designed this merch line for Superfly's upcoming music festival in Denver, CO. The Grandoozy brand plays a lot off of Denver's ski culture so she came up with a merch line concept that also relates to the ski culture. The concept depicts illustrated sneakers and shoes on skates, skis, and snowboards. Pilar created the illustrations and then paired them with the Grandoozy logo to create each unique piece of merchandise. The line includes a long sleever shirt, a short sleeve shirt, a poster, a beanie, a tote bag, and pins. The line was produced and sold at Grandoozy in September 2018.
Instagram Posts for Grandoozy Experiences
Instagram Posts for Artists performing at Grandoozy
Instagram Posts for the Food selection at Grandoozy
Stage Graphic for in between sets
Original welcome sign graphic for "The Backyard" Experience of Grandoozy
The actual sign that was produced and used for the Backyard Experience
In addition to producing content for Superfly's music festivals, Pilar also worked on social media campaigns for Superfly's clients.
Jegs, the automotive performance parts shop, was a client that I created several instagram posts for.
(click each one to read more about them)
Design & Development by Pilar Pagan O'Connor